Statewide billboard campaigns in Mississippi

Beth Johnson Advertising helps advertisers plan and coordinate billboard campaigns across Mississippi. Instead of contacting each billboard company separately, you can bring your target markets, dates and budget to one point of contact for location comparisons, creative coordination and placement planning.

Build a statewide plan around your audience

A statewide campaign does not have to mean buying a billboard in every city. Start with the communities, customer travel routes or service areas that matter most. We help compare a focused group of markets with a broader rollout so your budget supports a clear campaign purpose.

Your market brief might include Laurel and Hattiesburg, Jackson, the Mississippi Gulf Coast, Meridian, Tupelo or other Mississippi communities. These are planning examples; specific locations, operator coverage, prices and availability must be confirmed for your campaign dates.

Compare multiple billboard operators in one place

Through OOHInventory.com, you can explore billboard options from multiple companies and use one point of contact to organize the choices. We help compare locations, board formats, quoted rates, production needs and schedules. Tell us your must-have markets and where you have flexibility.

Choose static, digital or a combination

• Static billboards: plan artwork, production, installation timing and the quoted rental period for each location.
• Digital billboards: confirm creative specifications, ad duration, rotation terms and the campaign schedule with each operator.
• A combined campaign: use the formats that fit the markets and message, with consistent creative adapted to each board's dimensions.

How a multi-city billboard campaign comes together

1. Define the brief. Share your audience, Mississippi markets, campaign objective, dates and budget range.
2. Compare locations. Review proposed boards and operators, with availability and pricing confirmed for your dates.
3. Coordinate the details. Align the selected schedules, billing periods, production costs and creative requirements before booking.
4. Prepare artwork. Adapt the campaign to each board's size and static or digital format, then coordinate approvals and deadlines.
5. Coordinate launch. Organize the agreed placement schedule and follow up on campaign materials or posting information supplied by operators.

What affects statewide billboard campaign pricing?

The number of markets and boards, location, format, rental period, campaign length and production requirements all affect cost. A useful comparison includes the quoted billing period and any production or installation charges. Request a campaign-specific plan rather than relying on one statewide price.

Past experience with a statewide digital campaign

A published campaign example for the MS Coalition Against Sexual Assault covered 16 digital billboard panels over one month. The campaign scope is recorded in our agency capability statement. It is one example of coordinating an outdoor message across multiple placements.

Questions about statewide Mississippi billboards